I am a consultant thinker, merchant & creative strategist with a track record as an entrepreneur and brand builder. Over the years I have done a great deal of thinking about experiences, brands & people; and what it takes to engage and create desire.
I am a consultant thinker, creative director and strategist with a demonstrated track record as an entrepreneur and brand builder. I founded the iconic REMO General Store in 1988; and cofounded the General Thinking network in New York in 2001. I also enjoy an ongoing 20 year association with the TED Conferences in New York, and am currently Licensee for TEDxSydney, an annual flagship TEDx event which, after only 2 years, has become the leading platform and pipeline for the propagation of Australian ideas, innovation and creativity to the rest of the world.
Over the years I have done a great deal of thinking about products, experiences, brands and what it takes to engage … and create desire. I am driven by a passion to inspire and delight. I believe that customers are smart, and that the Community is the Brand: B=C.
My instincts are honed. I think I know what people care about … and what they don’t particularly care about. I apply that wisdom and intuition to all of my work.
I am very good at:
+ Generating ideas and creative ways to meet new challenges or solve problems
+ Articulating a vision and communicating that vision with an authentic voice
+ Connecting people who do good work with other people & projects
+ Designing or auditing complex branded experiences … and making them cool
+ Creating visualisations to capture the essence and add clarity to situations
People like what I do.
Creative Strategist | remogiuffre.com
Founding Thinker | General Thinking Network | generalthinking.com
Licensee | TEDxSydney: 2010, 2011 & 2012 | Sydney | TEDxSydney.com
Consultant Strategist | New York City & Sydney | Since 1999
Client issues related to: product ideation, brand strategy & online community development.
Brand Strategist | Organic, Inc. | New York City | 1998 to 2000
Organic was a pioneering online business builder and I was their first ever Brand Strategist.
Director of Brand Strategy | frog design, Inc. | Sunnyvale CA | 1997 to 1998
Worked with frog clients on integration of complex strategic design & communication programs.
Founder & Merchant | REMO General Store | Sydney | 1988 to 2012
Developed a unique retail business focused around an involved and delighted global CustOMER community. In collaboration with that network of smart CustOMERs envisioned a thoughtful and high quality BRAND of general merchandise … a highly regarded and world renown “lovemark”.
Director of Strategic Development | Network Media Ltd | Sydney | 1987 to 1988
Evaluated new media business opportunities for listed public holding company.
Marketing Communications Consultant | New York City | 1985 to 1987
Developed creative marketing strategies for a broad range of media industry clients.
Associate Attorney | Baker & McKenzie | Sydney | 1983 to 1984
Areas of practice during a brief but happy time at the firm included: intellectual property, joint ventures, mergers, acquisitions and new capital raisings.
Columbia University Graduate School of Business | New York City | 1986
MBA (Marketing & Communications Management) Dean’s Honor List. Beta Gamma Sigma. University of New South Wales | Sydney | 1981/83
B.COMM/LL.B (Accounting, Finance & Systems. Corporate & Securities Law.)
… available upon request, but would include:
Damien O’Brien | Chairman & CEO | Egon Zehnder International AG
Telephone: +33 6 78 79 49 63 | Email: email@example.com
Andrew Rothery | Chairman | Australian Private Equity & Venture Capital Association
Telephone: +61 419 421 812 | Email: firstname.lastname@example.org
Lara Stein | Director, TEDx | TED Conferences, LLC
Telephone: +1 917 328 2790 | Email: email@example.com
Anthony Hourigan | Chairman & CEO | HOURIGAN INTERNATIONAL
Telephone: +61 411 225 808 | Email: firstname.lastname@example.org
Remo lives in Bondi very near the beach with his wife, two teenage children, and a small black dog. He swims every day at the Icebergs pool, and believes that doing good work makes you happy.